2025 Beauty Trends: Refresh Your Routine, Stay True to You

The start of a new year is always an exciting opportunity to refresh, reset, and realign with your goals. It's the perfect time to take a moment, reflect, and decide what’s important to you—not just in life, but in your beauty routine as well. 2025 is all about embracing trends that feel right for you—because while beauty trends can be fun to experiment with, they don’t have to define you. Instead, let’s talk about trends that offer room for personalization and creativity, so you can pick and choose what resonates most with your style and aspirations for the year.

While I’ve never been one to strictly follow trends, I do love to watch how the beauty world evolves. These predictions are based on what I see emerging as exciting and fresh for 2025, while always leaving room for you to make them your own.

2025 Beauty Trends You Might Just Want to Try

1. Dewy is Getting a Break, and Demi-Matte is In
2024 was all about that ultra-glowy, dewy look—whether it was skin, nails, or even hair. But, as trends always do, we’re seeing a shift. Enter the demi-matte foundation. While dewy skin isn't going anywhere (thank goodness!), this year, we’re embracing a more balanced look. Demi-matte foundations provide that healthy glow without the high shine, offering a soft, velvety finish that’s versatile enough to transition from day to night. If you’ve been hesitant to try a matte look, this could be a great middle ground.

2. Powder—"I’m Bringing It Back!"
Powder isn’t just for setting makeup anymore—it’s a statement. Silky, micro-fine powders, like Rare Beauty’s True to Myself Tinted Pressed Talc-Free Finishing Powder, are going to be your new best friend in achieving that flawless demi-matte finish. With light, buildable coverage and an oil-absorbing formula, it smooths out skin and reduces shine. It’s ideal for a polished, breathable look. And guess what? It’s not just for your base. Try it as a way to give an airbrushed, natural finish.

3. Barely-There Blushes
Blush is sticking around for 2025, but the way we apply it is evolving. This year’s blush trend is all about subtlety. Powder blushes are making a comeback with softer, diffused application methods. Think less more understated flush of color. Whether you’re using a cream or powder formula, the goal is a natural-looking glow that enhances, not overpowers, your complexion.

4. Lip Liner—Go Bold or Go Home
This year, lip liner is taking a page from the bold 90s, with rich, dramatic shades like dark plum, rich cherry, and creamy mahogany making a major statement. Paired with a nude lip, this combo creates a balanced, striking look. But here's the twist: you don’t need to wear bold lip liner every day. Instead, use it to create harmony with your whole look, whether you're going for an understated nude lip or something more dramatic.

5. One-and-Done Shadows
Let’s keep things simple—but still make an impact. One-and-done shadows are perfect for those who want a soft wash of color with minimal effort. Think satin finishes or a touch of shimmer that catches the light without overwhelming the eyes. If you’re feeling adventurous, a winged liner can take the look up a notch. It’s the ideal choice for anyone looking for quick, beautiful eye makeup without the fuss.

6. Intimate and Purposeful Fragrances
While fragrances were everywhere in 2024, the trend is evolving into something more subtle. This year, it’s all about fragrances designed for personal spaces—a scent that’s inviting but not overpowering. The goal is to create an intimate, warm atmosphere that lingers just enough to leave an unforgettable memory, rather than entering a room before you do.

Health & Wellness: Trends for a Balanced Life

7. Preventative Wellness Practices
Wellness is not just a trend—it’s a lifestyle. People are increasingly focusing on preventative practices to maintain long-term health and happiness. Small daily habits are making big impacts, and new wellness brands like Rhone are showing us just how rewarding mindful choices can be. This year, you’ll see a continued focus on preventative health and more options for integrating wellness into your daily life. Whether it’s alternative medicine or mindful shopping, wellness is a foundation for a vibrant life.

Skin Care: Pampering Your Body

8. Press-On Nails
Press-on nails are here to stay in 2025. They’ve come a long way since the days of flimsy nails that barely lasted. Now, they’re durable, customizable, and can last for weeks with proper care. Whether you love subtle elegance or want to get creative with unique designs, press-on nails are a convenient and affordable way to keep your nails looking polished without the salon visits.

9. At-Home Spa Days
As someone who loves a good spa day, I get it—nothing compares to the calm, relaxing environment that professional spa treatments provide. But for those days when you just can't make it to the spa, at-home treatments are the next best thing. Portable beauty devices are making it easier to recreate that soothing experience at home, whether it’s a facial steamer or LED therapy mask. Your self-care game is about to reach new heights.

10. Full-Body Skin Care
Your body deserves the same love your face gets. In 2025, expect to see more body skincare products packed with nutrient-rich ingredients like Vitamin C. Body serums, oils, and moisturizers are designed to hydrate, smooth, and rejuvenate—giving your skin the same treatment you’ve been giving your face for years.

Ready to Try Something New?

Beauty trends are here to inspire, but they don't have to dictate your routine. If one of these trends sparks your interest, try it on for size and see how it fits with your goals for the year. Remember, beauty is all about self-expression, and whether you’re updating your skincare regimen, experimenting with a bold lip, or perfecting your DIY spa days, there’s always room to have fun with it.

So, which 2025 trend will you explore first? I encourage you to try something new that resonates with you and maybe reignites your passion for beauty. Don’t forget to check out the recommended products—I have a feeling some of them might become your new favorites!